The name of the game in business is cash flow. Everyone’s looking for cash flow and that’s why people start companies. The best way to get cash flow is either your own business or real estate investments. Both can be set up for passive income but I feel real estate is the easiest to automate. A small business can be automated but it’s a lot harder because you have to rely on a large group of employees. Most business’s rely on their website or online listing to reach new customers and make more profit. This means that almost all business people can benefit from search engine optimization.
If your not currently an SEO expert or haven’t hired one then your giving your competition an advantage. The reality of the current situation is it’s impossible to compete with a good seo company. Small business owners don’t have the skill set to do the current level of optimization required to compete. The hard part about hiring an seo company how do you know who to trust? The danger of search optimization is that if you don’t know what your doing you can actually screw up people’s website. I have seen companies totally destroy domain names and actually get them banned on Google. In the early 90’s when the internet was first starting out my family had an e-commerce website. There was a local company that had great results by hiring a firm who specialized in getting your website ranked #1 in Google. They hired this firm and actually were ranking on the top and still do to this day. After seeing these results we hired the guy to do search optimization for our small e-commerce website. He told us what he was going to do which was the exact same thing he did before that worked really well. The basic idea at the time was to make your site look bigger then it was by adding forums, fake posts, blogs, and lots of other content. The problem was that Google had done an update since then and had decided forums without active posters meant this was a spam site. Basically the site ranked well for a few days and then instantly all the rankings fell off. Upon further research we figured out that our page had been banned from Google and delisted. At this time this was suicide for our company because we couldn’t even be found unless someone typed in our exact domain name. The point of telling this story is to illustrate the danger of hiring a poor search engine marketing company. It’s imperative that if you decide to seek professional help you choose the right firm. So how do you know who provides the best SEO services? The first step is to start Googling companies and see who comes up in the top for certain terms. The other option is to talk to business owners who have had success and have them recommend the person who did the work. I recently had a great experience with Oregon Web Solutions Portland SEO Company. I created a Mac Computer site that I planned to add content too and making profits on the back end by putting ads in the side bar. The idea behind it was to add great and relevant information about internet subjects and build up a fan base. Then charge companies to put their advertisements on my page and occasionally do product reviews for extra revenue. The problem I was having though is nobody could find my page. If your not ranking in the big search engines like Google, Bing, and Yahoo how can anyone find you? At the time I didn’t have the money to pay for a big ad campaign that may or may not work. I decided to hire professionals and i’m happy I did. They were able to take my new site from page 4 to page 1 in about 60 days. Once I was on the first page I watched my rankings steadily improve until I finally reached my goal of in the top 3 positions for my desired keyword. Before I go any further it’s important I mention the down side of search engine optimization.
The first being that it does have some risk to it. Whenever you changing or adding things to a website there’s always a chance you could be banned or delisted. The other downside is that it can be very expensive especially if you go with a good firm. The upside is that a good firm can usually pay for themselves by the revenue you will receive on the back end. Those returns can usually come pretty quickly if you already have a good business model. Ranking in Google basically is like opening a business in a good location where customers will readily walk in the front door. Once customers start coming in the door because you are in the right spot you can spend less on advertising because seo is basically free advertising. When your on the front page of Google you don’t need to spend money on AdWords, banner ads, or pay per click campaigns because you have organically placed yourself where customers will find you. In conclusion, the best money you will spend on your business is on advertising. The best advertising money you can spend is to get your website ranking organically in google so you can have a steady stream of cash flow and customers for the foreseeable future. If you want more information on my favorite search engine marketing company check out the Oregon Web Solutions SEO Facebook.
Oregon Web Solutions | Portland SEO
1717 NE 42nd Ave #3800
Portland, OR 97213